Data, Experience, and Personalization in advertising
Digital signage trends are moving toward interactive, intelligent, machine learning, touch, voice, and connected systems. Smart digital signage adds advanced new ways to target, personalize, and engage potential customers and through interaction and serving them relevant targeted ads in real time. There has never been a better time to advertise a product or communicate messaging with such an impact as today.
People have higher expectations for how they interact and engage in their digital out of home experiences. They expect the same convenience they get with their smart appliances or mobile apps. They seek out the experiences that pay off in the same way their current digital lifestyle does. To achieve success, an experience should be engaging, compelling and able to touch the customer’s senses and capture his/her loyalty.
Experiential marketing represent a means through which a company can gain competitive advantage by differentiating itself from competitors.