The Future of Retail is Beyond Omnichannel and into the virtual experience

Retailers have found that simply offering a comparable selection of goods online as their competitors isn’t enough to stand out in the crowd. In order to compete in the new environment, retailers need to distinguish themselves through robust online and offline experiences. retailers must transition from a showroom model to an experience venue.  It will be a multi-year journey to reimagine the systems, processes and structures to make them more agile and responsive, but planning needs to start now. With the right technology, the right programs and the right people in place, consumer satisfaction and sales will align to exceed all projected expectations.

The physical store has the potential to be the most powerful and effective form of media available to a brand because it offers an experience, which if crafted properly, cannot be replicated online.

Given their innately live, sensorial and experiential quality, physical stores have the potential to become powerful media points from which retailers can articulate their brand story, excite consumers about products and then funnel their purchase to any number of channels, devices and distributors.

  • Millennials want to make purchases across multiple channels

  • Technology like touch tables, kiosks, digital signage, video walls, and magic mirrors have proved to be the most innovative, luxurious, and engaging way to market to in-store shoppers

  • Transparent glass OLED displays add a luxurious and classy look and feel to the presentation of in-store digital advertising displays

  • AR and VR applications are the next Big thing for retail

  • AR and VR technologies don’t take up much (if any) floor space, and have unlimited experience potential

  • Engaging customers with incredible sensory experiences is key in gaining customer loyalty and sales

  • New AV tech like 4K, LED, Transparent glass OLED, and Projection systems can create stunning interactive installations for stores, pop-ups, and events

  • Data can be personalized with real-time suggestions and offerings at multiple stages throughout the customer journey to engage the customer in new ways not possible online

Brands have the opportunity to aggregate the content and insight they have developed for online and put that back into their store and in the hands of their salespeople to create even more seamless experiences. A helpful experience with a staff member has potential to create an emotional connection and turn a browsing experience into a purchase.

Interactive Design Café products help retailers and brands market their products in the most meaningful and effective way. We can create custom branded omnichannel e-commerce software that links in directly with your current inventory system API and POS system. We provide a range of innovative customer experiences from virtual fashion or AR shopping apps, to fully immersive interactive experiences for sensory entertainment. These technologies captivate and connect customers to your brand. Our solutions are custom designed to meet your goals and objectives. We are always happy to talk through your ideas so please feel free to get in touch.