Touchscreen Kiosk and Digital Signage for future of retail and CX innovation
In the shopping and retail space, multi-touch tables, kiosks and verticals represent a fundamental role to ensure the success and effectiveness of large brands and the shopping experience.
Retailers have found that simply offering a comparable selection of goods online as their competitors isn’t enough to stand out in the crowd. In order to compete in the new environment, retailers need to distinguish themselves through robust online and offline experiences. retailers must transition from a showroom model to an experience venue. That is why the future of retail involves multitouch tables, kiosks, shopping mall interactives, digital signage, video walls, tracking beacons and projection mapping technology.
Today, retailers provide live chat, shopping advisers, quick replies via email, Facebook, or Twitter and more to create a great shopping experience. They post product videos on Vine and suggest shoes that go with the skirt a customer put into her shopping cart. With so much effort put into elevating customer service online, shouldn’t the in-store experience reflect the same customer values?
The physical store has the potential to be the most powerful and effective form of media available to a brand because it offers an experience, which if crafted properly, cannot be replicated online.
Given their innately live, sensorial and experiential quality, physical stores have the potential to become powerful media points from which retailers can articulate their brand story, excite consumers about products and then funnel their purchase to any number of channels, devices and distributors.
Now more than ever, retailers have recognized that dynamic, well-designed content delivered on a multitude of digital screen types is critical to inform and engage customers at the point of decision.
Brands have the opportunity to aggregate the content and insight they have developed for online and put that back into their store and in the hands of their salespeople, to create even more seamless experiences. A helpful experience with a staff member has potential to create an emotional connection and turn a browsing experience into a purchase.
Integrating the web within the physical store means to install digital tools, such as apps and touchscreens, that can immediately enable potential customers to see and explore the complete company product portfolio, allowing them to buy online something that is not in stock at that precise moment
Innovative technology is becoming necessary in the shopping experience. Today almost all shopping centers have digital signage that are now being upgraded to touch screen systems. Apart from in-store digital inventory, touch kiosk, standing LCD’s and video walls are an excellent information point for promotions, sales campaigns and advertising.
Just as important as the impact the digital directory has among consumers, is also the concept of on-time updates that these platforms allow to administrators. They can update any information or put new highlights of the stores or the advertising on all kiosks in a few seconds!
Multitouch Tables, kiosks, digtial signage and video walls are indispensable tools to shopping in order to:
Promote products and reinforce brand messaging
Inform about items, sales and publish ads
Wayfinding Map / Directory Kiosk
Information about movies or other events that are taking place in shopping center.
Hot-spot for the shopping area.
Create Engaging Customer Experiences with RFID, Tracking Beacons, Augmented Reality, Projection Mapping
LED Modules create innovative video enabled store merchandising displays
The multitouch kiosks and digital advertising signage today are massively used in commercial and retail centers, since they are one of the existing technological tools that distinguish companies that are fighting for a relevant position in the market.
iDesign Café helps retailers innovate their customer experience with the latest in digital signage, multtouch tables, shopping mall interactives, interactive mirrors, RFID based technology, tracking beacons and projection mapping technology. View Inventory
Interactive Design Café was listed as a leading Service Design Agency by Forrester Research in 2013 (pg 19-34) View Report
Our multitouch tables, kiosks, verticals and video wall products are known for their original designs, exceptional quality, affordable price and unbeatable performance. We develop both hardware and software for department stores, luxury brands, omni-channel retail, customer experience, visual merchandising, shopping malls, supermarkets, public and commercial spaces.