Cities around the world are beginning to understand the value of offering free Internet connection through free public Wi-Fi. This number is only expected to grow as the demand for free Wi-Fi access increases.
The Internet of Things and Smart Cities are driving wireless networks to become more important not only to end users of the service but to Councils who are implementing Smart City initiatives to drive their digital transformation. A smart city is a dynamic city that makes living in a dense urban environment more civil and rewarding. There are many benefits of having free city Wi-Fi, with the most notable being free internet access to citizens, tourists and visitors.
As governments updates municipal infrastructure in an effort to digitally transform urban environments into future cities, public Wi-Fi helps cities to be more digitally inclusive. These initiatives often require no cost to the taxpayer for the construction or management of the network as providers frequently offer to maintain the network for their own use during the duration of a partnership. Digital media advertising has raised Billions in revenue for cities with cloud based software that feed ads to targeted locations that get millions of passers-by.
Digital Signage Totems are an efficient way to raise ad revenue for a city. They are they are also ideal for way finding, accessing city services, local business information, public digital art, local history and entertainment. In addition, Outdoor Totems may be able to serve as a reverse alert system during emergencies. As part of a smart network, each kiosk will have content specific to its location and can dynamically change content based on the needs of the users. Smart platforms allow cloud-based digital signage applications to be centrally managed through a server across multiple placements and geographies. This is why digital signage Wi-Fi totems are seen as a key component to the smart city infrastructure.