Touchscreen Tables and Kiosks for bank branch experience
Digital Transformation in Banking is no longer seen as a choice as retail banks and financial firms struggle to find an omnichannel identity in order to remain relevant. The way people buy things has drastically changed. Purchases happen across many channels, beyond walls and locations. Today’s commerce is becoming more and more platform agnostic and more personalized than ever. People have higher expectations for how they interact and engage in their digital out of home experiences. They expect the same convenience they get with their smart appliances or mobile apps. They seek out the experiences that pay off in the same way their current digital lifestyle does.
Usually, the communication of such institutions is made through informative brochures or posters, which banks, financial institutions and insurance companies still use today, and will probably continue to use in the future. However, in the era of multi-touch tables and kiosks: these interactive tools provide a greater motivation for customers to “purchase” products.
Today’s brands are connecting with their customers through digital experiences that inform, assist, and entertain. Technologies such as touchscreens, digital signage, AR and VR, are bringing products to life so that they jump off the shelf and leave an emotional attachment. The Educating and Advertising of products has never been easier or had such an impact as today.
Touch Tables allow for easier content sharing between the banker and customer. Multimedia files can be opened simultaneously, documents can be enlarged and moved across the screen for better reading. Security is assured through digital bar code scanning or facial or fingerprint recognition technology.