New research by Bloomberg New Energy Finance suggests that by the end of the 2020s, electric vehicles will become a more economic option than gasoline or diesel cars in most countries. Further out, the study forecasts that sales of electric vehicles will hit 41 million by 2040, representing 35 percent of new light duty vehicle sales. That’s 90 times the sale of EVs in 2015.
Accompanying that growth, obviously, will be a corresponding increase in the number of vehicle charging stations. The global EV Charger market is forecast to grow from more than 1 million units in 2014 to more than 12.7 million units in 2020, according to a new EV Charging Infrastructure report by IHS Inc.
Today, many of those charging stations consist of a box and plug mounted to a bland concrete wall. Because it typically takes those stations 30 minutes or more to charge an EV, though, an opportunity exists for advertisers to provide messaging to EV vehicle owners while they wait to top off the batteries. And Digital Signage will be the perfect medium to accomplish that task.
To get a sense of the opportunity for Digital Signage combined with charging stations, one only needs to look at the proliferation of gas station TV networks. Pump-top advertiser GSTV co-founder and CEO David Leider told financial news media outlet Bezinga in June 2016 that GSTV currently reaches more than 70 million viewers a month, or more than 99 percent of all programming on television. And that’s just in a situation where consumers are viewing the advertising for a few minutes.
Digital Signage is already appearing at charging stations throughout the United States, and a number of signage providers have begun offering solutions for the EV market. Some stations offer a pay-as-you-go model, where customers pay to top off their batteries, while others provide it as a free service, with advertisers picking up the tab.
iDesign Cafe’s Electric Vehicle EV Digital Signage Charging Totem comes with a 55″ HD high lumen commercial display and options for 2 digital signage media players, touchscreen on 1 or 2 sides. The shell is made from galvanized steel with an IP55/55 rating, with tough anti-glare vandalproof tempered glass, and smart AC fan cooling system to adapt to extreme climates. We will install your preference of UL Certified Level 2 or 3 chargers, with J1772 or Tesla charging plugs. Use a computer/touchscreen for wayfinding and interactivity, or use any 3rd party media player to manage and push ads to a network of machines. Why pay for people to charge their cars, when you can make money from advertising and set up a charging network with RFID payment credits debited to your customer mobile phone.